After the pitch, the sale, the offer, the writing, photography, recipe testing and editing, there is still more work to be done. The book is completed, but it’s not a success until it sells. That’s where marketing and promotions come into play. Timberlake and the team at Ten Speed got to work, essentially pitching the book to the sales team, so that they could pitch it to booksellers who could in turn, sell it to consumers.