Starting the Book

The apprehension they felt was justified. There is a lot more to putting a book together than just selling a publisher on the idea. They had to figure out how long the book would be, the schedule for when they would turn in various drafts of the book, what the resulting book would cost ($35 is the norm for hardcover restaurant cookbooks, Timberlake says) and a million other details, not the least of which was the book’s design.

Selling the Book Proposal

Ten Speed Press started 45 years ago in Berkeley, Calif., by Philip Wood.

Finding an Agent

There was talk early on about doing a Fat Rice cookbook; a few food writers who ate at the restaurant told Conlon and Lo they should do a book.

About Abe, Adrienne and Fat Rice

The cover of The Adventures of Fat Rice is not a food porn-y image of a dish that has been styled within an inch of its life. It’s a drawing of a giant fire-breathing chilli clam emerging from the sea to attack the city of Macau, on whose beachfront sits a small rooster (aka the galo)—looking as alarmed as anyone would at the prospect of death-by-chilli-clam. It’s a comic book cover that vibes a lot more skater than serious chef-historian, and that’s not by accident: Conlon and Lo don’t take themselves too seriously.

testThe Kouign-Amann Conquers America

PHOTO: CASSIDYPHOTO.COM

testFrench Breakfast Gets a Hearty Update

Photo: Cassidyphoto.com

testMother Sauces Endure in French Cuisine

testNew Takes on Tartares are Both Adventurous and Modern

Photo: Cassidyphoto.com

testEast Meets West in French-Asian Fare

Photo: Cassidyphoto.com

testQuébécois Cuisine Continues to Evolve

Photo: Huge Galdones

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