How to Guide Your Guests Back to Pre-Pandemic Wine Prices at Your Restaurant

As the half-year mark of pandemic life in the U.S. quickly approaches, we’re still adjusting to the new norms of the restaurant industry. We'll most likely have to do so for the foreseeable future, but it’s important to acknowledge how things can change in the long term, particularly when it comes to wine pricing in restaurants.

Pre COVID-19, the industry standard for restaurant wine pricing, which had been on the rise...