Check Out These 5 Ways to Make Your Wine List More Appealing

Pichot, Vouvray, Loire, France, 2014. $44

What is the flavor profile of this wine? What should it be served with? Is $44 a good deal for this bottle? More importantly, even if you are familiar with this wine or you’re using clues to deduce the answers, can the average customer determine any of these things?

Chances are the answer is, “No.” In fact, according to Datassential’s FLAVOR database, which tests knowledge and preferences for every major...