To Make Money, You Need to Know Both the Cost and the Price of Menu Items

Menu Engineer, Palm Springs, California

When preparing your menu, or preparing for a menu renovation, pricing items is vitally important. Again, like the food and menu engineering itself, pricing is an art and a science. Some menu items are not price sensitive, while the sales of other items are heavily influenced by their price – and the price of other items!

However, to have an impact on your profitability, you have to be equally aware of the price and the...