These Owners Made Their NYC Restaurant a B-Corp to Balance Profit and Purpose

When customers tell Michael and Vivian Forte, owners of the New York City trattoria Pisticci, that “there’s such a great feeling” when entering their restaurant, the Fortes immediately deflect the compliment to the people who deserve it. “It's the staff,” Michael says. “To be honest with you, Viv and I are not there at night. If we’re there, we have dinner; we don't manage.”

It’s an...