Yenvy Pham Revived Her Family's Iconic Seattle Restaurant with a Single Dish

Yenvy Pham has been watching people eat her whole life, starting when she was growing up in her parents’ Seattle phở shop. Now, she and her sister Quynh run the family business, using a lifetime of observation as guidance. “For me, to try to put myself in their shoes, is how I create things,” she says. “OK, how would someone enjoy this? Why would someone enjoy this?”

Paying attention to customers...