How to Launch and Run a Successful Restaurant Wine Club

“The news came at the beginning of the week. By mid-week we had a fire sale on food, beer, and wine. By the end of the week, I had taken a job at a local grocery store,” says Jen Doak, owner of Seattle restaurant Brimmer & Heeltap about shutting down her 6-year-old restaurant at the start of the pandemic. “Our wine club began as a way to keep...