It’s Easier Than Ever to Build Loyalty and Revenue with Nonalcoholic Drink Options

At a recent dinner at Chicago’s Michelin-starred Elske, my eyes went to the nonalcoholic cocktails first. It might’ve had something to do with descriptions like “floral” and “shrub,” and ingredients like Seedlip’s bright, citrusy Grove 72 spirit (which is also sugar-free with a gorgeous bottle to boot) and an “amaro” that sounded better than the real thing, made with assam tea, red verjus, blackberry, sage, and thyme. I love how it’...