How Restaurateurs are Launching Virtual Concepts From Their Existing Restaurants

Almost every kitchen that’s remained open during COVID has, at some point, operated like a virtual restaurant with little-to-no customer contact and a steady stream of drivers picking up delivery orders. But as restaurants continue to shape-shift, adapt, and look to the future, a growing number of owners are launching virtual-only concepts from their existing restaurant real estate.

Though the terminology has not yet been settled, these businesses are distinct from the ghost kitchen...