Chefs and Restaurants
The Pandemic Prompted this CEO to Create a Program to Feed Hundreds of Thousands of People in Need
June 9, 2020
John Rivers is known in Florida for his barbecue empire as the founder/CEO of 4 Rivers Smokehouse, and for his budding educational farm in Orlando, where students learn how to grow and prepare their own food. But when COVID-19 hit, temporarily closing half his restaurants and forcing the others to shift into new territory with to-go orders and non-barbecue family meals, the altruistic restaurateur became even more of a community activist...