Take These Business Lessons from Ice Cream Mogul Jeni Britton Bauer

Last week, Jeni Britton Bauer shared how she develops ice cream flavors and sources farmers markets for flavors like ricotta toast with red berry geranium jam, salted honey pie and goat cheese with red cherries. Here’s the second half of that conversation, about how she handles the business side of her company, which has 34 stores nationwide and a...