Supplier News

MorningStar Farms® Launches X Chefs Collection Campaign

Chef Dan Snowden of Bad Hunter Creates First Series of Craveable Recipes

​ELMHURST, IL, Dec. 13, 2019 – MorningStar Farms® announced the launch of the “MorningStar Farms® X Chefs Collection,” a chef collaboration that inspires plant-based culinary creations using MorningStar Farms® vast portfolio in unexpected and trend-worthy ways. As the number one plant-based protein in foodservice1, MorningStar Farms® enlisted Executive Chef Dan Snowden of Chicago’s Bad Hunter and Pizza Lobo restaurants. Chef Snowden used his highly respected culinary talents to create the first collection of plant-based protein recipes for each meal occasion. These recipes can be used as inspiration for menu creations featuring products from the expansive MorningStar Farms® portfolio. The MorningStar Farms® X Chefs Collection will tap other award-winning chefs throughout 2020.

“I pride myself on incorporating the best ingredients when putting together craveable menu items at my vegetable-forward restaurant, Bad Hunter,” said chef Dan Snowden. “I have been a fan of MorningStar Farms® since my mom was serving up their grillers, so I was really excited to put my culinary skills to the test and to be part of this campaign.” 

Chef Snowden used his culinary artistry to develop innovative menu ideas for each meal occasion – like a Fennel Gratin Pizza topped with MorningStar Farms® Italian Sausage Style Crumbles. This creation is now a featured menu item deemed “Anise?! Nice.” at Chicago’s West Loop eatery, Pizza Lobo. It is also available for delivery in Chicago at

Chef Snowden’s other mind-blowing, veggie-forward recipe creations include: Arepa De Huevo with MorningStar Farms® Veggie Breakfast Sausage Patties and Cotija; Korean Scallion and Kimchi Pancakes with MorningStar Farms® Chorizo Crumbles and Honey-Soy Dipping Sauce; Pueblan-Style Cemita with MorningStar Farms® Chipotle Black Bean Burger and Morita Chile Aioli; MorningStar Farms® Meat Lovers Burger with Crispy Shoestring Parsnips and Truffle Yuzu Dressing; and MorningStar Farms® Spicy Red Bean Kofte Kebabs with Pomegranate-Sumac Glaze.

MorningStar Farms® X Chefs Campaign formalizes our ongoing commitment to help chefs reimagine the veggie experience through the creation of menu items with a taste and texture that customers want,” said Dara Schuster, Marketing Director, Veggie Portfolio, Kellogg. “We brought that commitment to life earlier this year when we teamed up with Nation’s Restaurant News ‘MenuMasters Innovator of the Year’ and three-time James Beard Award-winner, Executive Chef, Paul Kahan. His team demonstrated their culinary artistry by creating the exclusive MorningStar Farms® Chorizo Taco using MorningStar Farms® Chorizo Crumbles as a key ingredient. Chef Kahan’s menu creation debuted at the National Restaurant Association (NRA) Show in May 2019.”

Chef Dan Snowden’s recipe collection, with accompanying videos, can be accessed at and will be shared on @KelloggsAwayFromHome social media channels, as well as through print and online media.

For more information about our plant-based protein portfolio visit:


Chef Dan Snowden serves as Executive Chef of Chicago hotspots, Bad Hunter, a veg-forward restaurant located along West Loop’s Restaurant Row, and Pizza Lobo, a NYC-style pizza installation within the trendy West Loop Lone Wolf Tavern, both of which are a part of Heisler Hospitality. Snowden earned national recognition when he was named an Eater “Young Gun” finalist in 2012 while working under James Beard award-winning chef Paul Kahan at The Publican in Chicago. Having discovered his passion for cooking at a young age, Snowden received his Associate’s Degree in Culinary Arts from Johnson and Wales in Denver, Colorado and brought his talents to several Los Angeles-area restaurants before moving on to Chicago’s The Publican and Nico Osteria. He was named Executive Chef of Bad Hunter in 2016 and has been commended for his wildly creative and innovative dishes which helped the restaurant earn a spot on Chicago Magazine’s “2017 Best New Restaurants” list and high praises from The New York Times and Chicago Tribune.


At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg’s® Better Days global purpose platform. Visit or

1NPD Supply Track, 12 months ending January 2019

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