Fancy Pop-Tarts Channel Nostalgia

Doughnuts and cupcakes aren’t the only childhood favorites to receive fancy upgrades—Pop-Tarts are getting a refresh, with flaky dough and updated flavors like cherry limeade, spiced pumpkin with Mexican chocolate glaze and peaches and cream.

“We knew we wanted to have traditional American breakfast pastries, the kinds of things I grew up eating in rural Ohio,” says Lauren Culley, head baker and co-owner with her husband, Jeff Excell...