Chefs and Restaurants

The Rewards of Texas Barbecue and a Pre-Pandemic Pivot

In 2018, four years after the first Noble Sandwich Co. opened in Austin, business and profits had plateaued. Co-Owner John Bates could pay the bills, but the restaurant—despite its solid local reputation—wasn’t making enough money to grow, and the prospect of Bates one day stepping away, selling the business, and retiring felt remote.