Looking for a Way to Get More People into Your Bar? Host a Book Club

Coming out of the pandemic, bar and restaurant owners like Cassie Dorf of Chicago’s The Globe Pub noticed a shift in what motivates people to go out. 

“Late-night drinking is not so much a thing anymore,” Dorf says. “When a consumer goes out, a lot of times they’re looking for a connection, an event, something where they know they’re going to have an opportunity to meet somebody or...