See Ya Hard Seltzer—Cider Shines on Seasonal Fall Menus

United States Association of Cider Makers, Portland, Oregon

Goodbye six-foot high stacked end-caps of white boxes. We survived the “summer of seltzer.” For those of us who enjoy a diverse and vibrant beverage category, we’re more than ready to see it move on. When the decline comes, we’ll have food to thank; somehow butternut squash and hard seltzer just don’t feel like a good fit. 

During the onslaught, cider has exhibited resiliency. Cider retail sales for the last 52 weeks have maintained...