A “Gorilla Marketing” Technique Tripled the Sunday Numbers at This Philly Pizzeria

In this era of high-profile influencer events, paid search term buys, and PR contracts that eat up as much budget as the rent for a restaurant, it may be easy to forget that a marketing campaign can run in the two-figures.

Aaron Gordon, owner of pizza shop Agricola in Philadelphia, tripled his Sunday revenue for the cost of fifteen blocks of wood and some comped pizzas in a campaign he calls “...