Why Social Media is Important to You as a Chef and as a Brand

Mr Crabby’s Craft Kitchen + Bar , Randolph, New Jersey

Social media: There’s a lot of good and bad to it.

First and foremost, we are cooks. Second, we are cooks. Third, we live in a vacuum of customers wanting to see everything, all the time. It’s the digital information age. Social media is one of those things that if you’re not in it, you become less front and center.

But since we all have cell phones, we shouldn’t see...