How to Run a Restaurant Happy Hour That Give Guests What They Want

Annabelle Brasserie’s happy hour menu debuted a few months ago, and the $12 burger is the exact same as the $21 burger available after 6 p.m. It’s “obviously a great deal,” says Ben Berg, founder/CEO of Berg Hospitality, which owns and operates Annabelle’s (and 14 other concepts in Texas). Berg says the Houston restaurant’s ability to lock in meat pricing with their meat purveyors...