Make the Most with Your Merch

No longer confined to concert venues, merch is a means for restaurants to expand their marketing, tell their story, and foster community.

“Merchandise has become an extension of the brand experience,” explains Téa Ivanovic, COO/co-founder of D.C.’s Immigrant Food. “It allows guests to take home a piece of the restaurant, and gives them a way to continue supporting our mission after they’ve finished their meal.” That means designing merchandise that...