Leading U.S. Pork Producer Seaboard Foods Selects Bader Rutter As Agency Of Record
Partnership will elevate profile of Prairie Fresh® brand across the food industry and beyond.
MILWAUKEE — Seaboard Foods, the second-largest U.S. pork producer and part of the Fortune 500 company Seaboard Corporation, has selected Bader Rutter to increase its brand presence with marketing, communication and strategic development. Seaboard Foods’ consumer-facing brand is Prairie Fresh®, known for high-quality and mouthwatering pork. Bader Rutter will lead both business- and consumer-oriented strategic initiatives from its Chicago office, utilizing the agency’s full array of advertising, digital and social media, branding and design capabilities.
“With a rich history in agriculture, Bader Rutter knows the food production system. Their approach stood apart because they understand the complexities of our business and offered the right team, the right size and the right chemistry,” said Kevin Smith, vice president of sales and marketing, Seaboard Foods.
Seaboard Foods is part of a connected food system, owning and overseeing operations at every phase of production, from research and development in genetics, to pig farming at company-owned farms, to high-quality Prairie Fresh meat products at its processing facilities.
“Over four decades of experience and a focus on the connected food production system primes us to hit the ground running with Seaboard Foods, fully aware of both the challenges and opportunities within their industry,” said David Jordan, chief growth officer, Bader Rutter. “Our team’s knowledge of food production in both B2B and B2C creates a powerful combination for multichannel brands.”
Bader Rutter, founded in 1974, is the largest independent full-service advertising and marketing agency in Wisconsin and the largest agricultural marketing agency in the country. The employee-owned agency’s experience includes core work in agriculture, the food production system, animal and pet care technology, manufacturing, insurance and financial services.
“This business is in our DNA,” said Greg Nickerson, BR chairman. “We have staff members that grew up on pig farms, including me. We don’t just know branding and advertising, we also know our way around sow barns, processing plants, retailers and restaurants. We know the ins and outs of product development, labeling and R&D for food brands large and small.”
About Bader Rutter
About Seaboard Foods
As part of a uniquely connected food system, Seaboard Foods relentlessly seeks a better way to produce wholesome Prairie Fresh® pork by purposely connecting every step between its farms and family tables around the world. Operating in five states and employing more than 5,000 people, Seaboard Foods’ continued commitment to creating the most sought-after pork ensures the well-being of its animals, the environment, employees and the communities they call home. Headquartered in the Kansas City metro area, products sold domestically are marketed under the Prairie Fresh® pork brand and internationally under the Seaboard Farms® brand. Prairie Fresh® is the official pork supplier to Operation BBQ Relief (OBR) and has donated pork products for OBR to serve nearly 1.9 million pork meals that matter since 2015.