Barry Callebaut Launches Online Portal for Chocolate AcademyTM
CHOCOLATE ACADEMY TM Online is the world’s first chocolate dedicated e-learning platform for Chef
Chicago, IL, (November 13, 2018) – Today marks the launch of the CHOCOLATE ACADEMYTM Online, the first e-learning platform dedicated to professional chocolate education for chefs, by chefs. The CHOCOLATE ACADEMYTM Online (CAO) offers the opportunity to learn from the best chocolatiers and pastry chefs in the world. Accessible and available 24/7 anywhere worldwide, the CHOCOLATE ACADEMYTM Online empowers the creativity and passion of chocolate entrepreneurs and creatives around the globe. Says Andrea Doucet Donida, CAO General Manager: “We have a simple but bold promise: the CHOCOLATE ACADEMYTM Online will help you master chocolate, anytime, anywhere around the world, from your own kitchen.”
The CHOCOLATE ACADEMYTM Online (CAO) is the world’s first e-learning platform dedicated to chocolate education for chefs, by chefs. It allows ambitious chefs and chocolatiers to master their craft and to develop their staff by learning from the best in the industry – online, interactive and personalized chocolate experience.
Through interactive courses, chocolate professionals can study with some of the world’s best chocolatiers and pastry chefs such as:
Russ Thayer, Callebaut Chef US, Lead CAO chef
Marike van Beurden, World Chocolate Masters 2013 Runner Up
Nicolas Dutertre, Chef at the CHOCOLATE ACADEMYTM center Montreal
Philippe Vancayseele, Head of the CHOCOLATE ACADEMYTM center Montreal
Jeff Finkelstein, chef owner Hof Kelsten, Montreal
Luis Robledo, chef owner Tout Chocolat, Mexico City and twice Mexico’s Finalist for the World Chocolate Masters 2011 and 2013
Julie Sharp, pastry chef, CHOCOLATE ACADEMYTM UK
Beverley Dunkley, Head chef, CHOCOLATE ACADEMYTM UK
Ryan Stevenson, Head chef Callebaut Flagship CHOCOLATE ACADEMYTM Belgium, World Chocolate Masters Belgium Finalist 2009 & 2011.
Watch. Learn. Indulge. Repeat.
CHOCOLATE ACADEMYTM Online offers a large number of interactive video courses by renowned chocolate chefs that are built to guide the students to evolve and to teach them to master professional gestures and techniques. Each week a new course is added in order to stimulate students and motivate them to learn more, including detailed step by step downloadable recipes and chef’s tips & tricks adapted to the seasons. Forty practical chocolate techniques videos are also available for free, from day one worldwide. If they are not familiar with certain techniques used by the chefs, students can click on interactive elements in the videos to dive deeper into specific techniques or recipes. Once they feel they understand and master the techniques, they can pick up their lesson again where they left off. There is something for everyone, from novice to expert. This way, the CHOCOLATE ACADEMYTM Online delivers a personalized learning experience for every student.
Russ Thayer (CAO Lead Chef): Technology allows us to bring chocolatiers and their staff to professional levels of skill and technique through an online learning experience - just like our existing brick and mortar CHOCOLATE ACADEMYTM centers do.
The CHOCOLATE ACADEMYTM Online is based on a freemium model, explains Andrea Doucet Donida, CAO General Manager, with some parts freely accessible to all chocolate enthusiasts, like interviews with chefs and the pure technique videos. Chocolatiers who want a personal training path can sign up for the USD$129 per year subscription (or USD$14,99 per month). Subscribers can create a personal profile, access all interactive video courses and downloadable recipes, manage their e-shop list and join the online chef community. E-learning will be accessible to US, EU, Canada and other selected regions starting now and will roll-out to other countries later in 2019. The online community forms an integral part of the CHOCOLATE ACADEMYTM Online membership experience. As participants’ progress through the different skill levels of CAO, they can check in with fellow chocolate students to ask questions, exchange challenges and achievements, upload pictures of their creations and receive feedback from other chefs.
Powered by Callebaut, Belgian Chocolate Tradition
Powered by the world’s leading gourmet chocolate brand Callebaut, the CHOCOLATE ACADEMYTM Online leverages the rich Belgian chocolate culture, while resolutely shaping the future of artisan chocolate.
Enabling chocolate artisans to pursue their big ideas, has always been at the heart of what Callebaut does" says Mathieu Brunfaut, Global Group Brand Leader for Callebaut: "More than 100 years ago, our founder, Octaaf Callebaut, grandson of a Belgian beer brewer, imagined trying his hand at a new craft and had the audacity to go for it. His conviction to establish the Belgian chocolate craft, with and for his customers, made him soon conquer the hearts of chocolatiers and pastry chefs. By offering tools and inspiration, Callebaut empowers chocolate artisans with motivation and confidence to realize their dreams and make their mark. And in doing so, we create new generations of chocolate craftsmen, expanding the chocolate culture anywhere in the world.
Together with the CHOCOLATE ACADEMYTM Online, Callebaut makes a simple but bold promise you can now learn to master chocolate, anytime, anywhere. And through the Chocolate AcademyTM Online eStore, you get access to a wide selection of Callebaut chocolates and other essentials: the most reliable and one of the highest quality couvertures and cocoa products, made with sustainably sourced cocoa and offered in convenient formats. Perfect for learning the basics as you progress towards perfection.E-Commerce
The CHOCOLATE ACADEMYTM Online has an e-commerce section available in the US where customers have access to the professional Callebaut chocolate range. In a next phase, the CHOCOLATE ACADEMYTM Online will roll out e-commerce to more markets, and expand the offering with a range of chocolate tools that every contemporary chocolate professional requires.
Andrea Doucet Donida « Worldwide, consumers are becoming increasingly sophisticated in their tastes - and getting more and more into gourmet chocolate. Chocolate represents an exciting outlet for creative and entrepreneurial energy, and we see that opportunity embraced around the world. With the CHOCOLATE ACADEMYTM Online, artisans and entrepreneurs everywhere get access to the teachers, tools and Callebaut chocolate products that allow them to thrive.”
CHOCOLATE ACADEMYTM Online
Online expert chocolate education for chefs, by chefs.
About CHOCOLATE ACADEMYTM Online (www.chocolateacademy.online):
The CHOCOLATE ACADEMYTM Online (C.A.O.) is the world’s first e-learning platform dedicated to chocolate education for chefs, by chefs. It allows ambitious chefs and chocolatiers to master their craft and to develop their staff by learning from the best in the industry – online, interactive and fully personalized. New interactive video courses are added each week. Browse how-to tutorials when you need them. Follow courses to create unique recipes along with the chefs. Gain easy access to the best professional and sustainable chocolate ingredients. Join a rich community network where you can connect with peers, and have your questions answered by chefs. All this at your fingertips. Chocolate AcademyTM Online (CAO) is part of the Chocolate AcademyTM (CA) network of more than 21 centers around the world with more than 30 years’ experience in teaching chocolate courses to aspiring chocolatiers and pastry chefs, and helping expert chefs to achieve their full potential. Together they now create the complete 360° chocolate experience offline and online: CA.CAO. Watch. Learn. Indulge. Repeat. IG: @chocolateacademyonline
About Callebaut (www.callebaut.com):
Callebaut® For more than 100 years, Callebaut® has been crafting chocolate in the heart of Belgium and is still one of the rare chocolate makers to select, roast and grind cacao beans into its own secret and exclusive cocoa mass – the most important ingredient for chocolate couvertures. Callebaut® was established in 1850 in Belgium as a malt brewery. Grandson Octaaf Callebaut produced his first chocolate bars in 1911 and began production of chocolate couverture for Belgian chocolatiers soon after. Callebaut® began exporting its finest Belgian chocolates in 1950 and is now known as the n°1 choice for artisans worldwide - enabling them to make their mark, with chocolates that never fail to help achieving great end results time and time again. For each pack of Finest Belgian Chocolate, Callebaut® sources 100% sustainable cocoa beans. Callebaut® is part of the Barry Callebaut group, the world's leading manufacturer of high-quality chocolate and cacao.
About Barry Callebaut Group (www.barry-callebaut.com):
With annual sales of about CHF 6.8 billion (EUR 6.3 billion / USD 6.9 billion) in fiscal year 2016/17, the Zurich-based Barry Callebaut Group is the world’s leading manufacturer of high-quality chocolate and cocoa products – from sourcing and processing cocoa beans to producing the finest chocolates, including chocolate fillings, decorations and compounds. The Group runs close to 60 production facilities worldwide and employs a diverse and dedicated global workforce of about 11,000 people. The Barry Callebaut Group serves the entire food industry, from industrial food manufacturers to artisanal and professional users of chocolate, such as chocolatiers, pastry chefs, bakers, hotels, restaurants or caterers. The two global brands catering to the specific needs of these Gourmet customers are Callebaut® and Cacao Barry®. The Barry Callebaut Group is committed to make sustainable chocolate the norm by 2025 to help ensure future supplies of cocoa and improve farmer livelihoods. It supports the Cocoa Horizons Foundation in its goal to shape a sustainable cocoa and chocolate.